"I and love and you"  is a bold, mission-driven pet food brand headquartered in Boulder, Colorado. "I and love and you" makes premium pet food super approachable. Equally focused on cats and dogs, they are bringing good, clean, functional food (and treats) to all of the places their humans shop. From grain-free kibble to wholesome canned meals and treats, their products are crafted with love for the pets who are more than animals—they’re family. The brand is also known for its quirky voice, transparency, and unwavering commitment to natural, sustainable food for dogs and cats.

Project Overview

When "I and love and you"  set out to create a compelling half-pallet display. It wasn’t just about delivering product—it was about making an impression. The goal was twofold: reinforce their presence with existing products already sold at the retailer, and introduce new items the brand hoped would earn a permanent place on store shelves.

But this wasn’t a simple drop-and-go. The display had to ship fully loaded with product, hold up under pressure, stay within budget, and look great doing it. To pull it off, they needed a display partner that could bring together form, function, speed, and service.

That’s where Rhino stepped in.

Key Challenges

1. Finding the Right Display Partner

This was not a standard job. The team needed a partner who could design a display tailored to "I and love and you"’s mix of SKUs, accounting for different product shapes, weights, and visual goals. They had to think beyond the die line and build something that would work.

2. Shipping Fully Loaded — Without Fail

Shipping a display already stocked with product means no margin for error. Packaging strength, balance, and structural integrity all had to be flawless. One shift in transit could result in damaged goods, lost revenue, or a failed first impression.

3. Open, Fast, and Direct Communication

This was a high-visibility program. Missed updates or delayed responses weren’t an option. "I and love and you" needed a partner who would be highly responsive, collaborative, and hands-on throughout.

4. Budget Conscious, Quality Driven

Like every great retail initiative, this one had a tight budget, but there could be no compromises on quality or impact. Every dollar had to pull its weight in delivering results.

5. Supporting a Dual Product Strategy

The display needed to carry both existing SKUs and aspirational products—those the brand hoped would be adopted after seeing them merchandised effectively. The display had to look cohesive and sell-in-ready.

Solutions

1. Boots on the Ground

Kim DeVries, Director of Project Management at "I and love and you", visited Rhino’s production facility for a hands-on review. Together, the teams identified and corrected a few structural concerns that could have impacted shipping. Because the Rhino team was nimble and engaged, adjustments were made quickly—before a single display left the floor.

2. Real Communication That Delivered

Throughout the process, the collaboration was tight and transparent.

“The communication and responsiveness of Rhino made this project much easier—and more successful—than previous ones,” said Kim.

“That level of collaboration with Rhino was far and beyond what was anticipated.”

Quick turnarounds, clear updates, and aligned expectations helped the project stay on time and on track.

3. Designed for Visual and Functional Impact

Rhino created a custom half-pallet display that showcased both existing and new products in a unified, clean layout. The design was flexible, eye-catching, and easy for store associates to set up. The display told a brand story at shelf level—and helped see the potential in carrying more of the line.

Results

Every display shipped on time, fully loaded and retail-readyZero issues with damage or failure in transit—each unit arrived safely and performed exactly as needed.

“We did not have a single issue with product falling out of the display or arriving damaged,” said Kim DeVriesThe display drove visibility, sell-through of existing SKUs, and encouraged category buyers to look closer at new offeringsThe project built confidence and momentum between "I and love and you" and Rhino—laying the groundwork for future collaborations

Conclusion

This project was more than just a display—it was a statement. It proved that with the right partner, even a complex retail challenge can be handled with creativity, speed, and precision. "I and love and you" earned new shelf space, reinforced their retail relationships, and showed that they are a brand worth betting on.

Rhino was proud to help make it happen—with heart, hustle, and a commitment to doing things right the first time.