1. Challenge

Lucyd, a leader in smart eyewear combining Bluetooth audio and ChatGPT capability, combined with stylish frames, faced a key obstacle: translating their tech-forward brand into traditional retail environments. Retailers struggled to effectively demonstrate the product’s features in-store, leading to underwhelming consumer engagement and lower-than-expected sell-through rates.

2. Solution

Lucyd partnered with Rhino Global Solutions to develop a fully interactive retail display that showed shoppers firsthand the brand’s unique value proposition. The new displays featured:

• Integrated Audio demo units

• IAn nteractive Video screen that pairs with the glasses automatically

• Modular designs for various store sizes

• Custom-made proprietary charging posts for a clean aesthetic 

• Elevated branding to attract attention 

3. Implementation

The displays were rolled out in locations across major retailers and tech-focused boutiques. Staff were trained on how to demo the eyewear with custom instructions, and the displays were updated seasonally to feature new frame styles and promotions. 

4. Results (DON’T HAVE THESE YET-THESE ARE ALL MADE UP) 

Within three months of launching the new retail displays:

• In-store conversions increased by 40%

• Dwell time at displays doubled

• Lucyd gained key retail partnerships with high-end optical stores and big box retailers 

• Customer feedback showed a 60% improvement in product understanding