Case Study: ICU Eyewear – Custom Displays That Brought Brand Cohesion to Life

1. Challenge
ICU Eyewear, a leader in reading glasses, sun, and blue light eyewear, needed a retail display that could reflect the quality and style of their products, while being flexible for multi-brand use and to fit into a wide range of retail environments. The key challenges:
Maintain brand consistency across multiple retailers
Create displays that were both functional and visually aligned with ICU and their brand’s aesthetic
Ensure modularity by using custom, yet universal components, allowing different layout options based on each location

2. Solution
We partnered with ICU Eyewear to design a custom display system that struck the perfect balance between brand storytelling, flexibility, and retail practicality. The solution included:
A cohesive design language using natural materials, clean lines, and soft color accents aligned with ICU’s approachable, modern identity
Two display formats—floor and counter—built from a shared modular system
Custom branding elements, including interchangeable headers, logo placements, and graphic inserts to match different campaigns or collections
A structure that was easy to refresh and reconfigure, depending on the retailer's footprint and seasonal needs

3. Execution
From prototyping to production, we focused on delivering a solution that was ready to scale and easy to implement:
Displays were tested for stability, visual impact, frame capacity and ease of use
Final materials were selected for durability and premium feel, without sacrificing portability
We coordinated rollout and provided support to ensure seamless integration into diverse store formats, from large chains to boutique retailers

4. Results
The displays exceeded expectations across key performance areas:
Strengthened brand consistency across diverse retail environments
Retail partners valued their intuitive assembly, versatility, and ease of integration
Sales growth is attributed to improved product visibility and heightened shopper engagement
Premium display design elevated brand perception and enriched the overall customer experience